Privacy Policy

The following is the privacy policy (“Privacy Policy”) of NiceRx Ltd, a UK company (“NiceRx,” “our,” “us,” or “we”). This Privacy Policy sets out how we look after your Personal Information when you visit (our “Website”), use our services, or otherwise share your Personal Information with us. Please read this Privacy Policy carefully. We will refer to you as “you” or “your” in this Privacy Policy.

By agreeing to the Subscription Agreement (“Agreement”) for services (“Services”), you acknowledge and agree to the terms of this Privacy Policy. This Privacy Policy also describes how NiceRx collects and uses information you provide to us under the Agreement. In the event of conflict between the Agreement and this Privacy Policy, the terms of this Privacy Policy shall prevail. By accessing our Website and agreeing to the Agreement, you warrant and represent that you are at least 18 years of age and that you have the legal authority to acknowledge and agree to the terms of this Privacy Policy.

  1. About us

The Website is operated by NiceRx Ltd, a UK company. For the purposes of the applicable data protection legislation, NiceRx Ltd is a “data controller” and responsible for your Personal Information.

  • Contact Details

If you have any questions about this Privacy Policy or our privacy practices, please contact us in the following ways:

Email address: [email protected]

Mailing address: 2780 E Fowler Ave # 2037, Tampa, Florida, United States 33612

Customer Service Line: 866-4070777

If you are based in the EU, you have the right to make a complaint to your local supervisory authority such as the Information Commissioner’s Office (“ICO”), the UK supervisory authority for data protection issues (

  • Personal Information

So that we can perform the Services, we may ask you to provide your name, a method by which to contact you (such as a telephone number or email address), your location, certain protected health information (“PHI”), non-public personal information, credit card information, and other information (collectively, “Personal Information”).

We will process your Personal Information for the following purposes as is necessary for the performance of a contract between you and us (i.e. the Agreement), or to answer questions or take steps at your request prior to entering into a contract:

  • To create and administer your account;
  • To fulfil our obligations under the Agreement; and
  • To notify you about changes to our Services, and to send you service emails relating to the activities you have asked us to undertake on your behalf.

You are responsible for keeping your Personal Information current. Under the Agreement, you grant us explicit consent to contact pharmaceutical companies (to apply to their prescription assistance programs (“PAP” or “PAPs”) and obtain prescription medications for which you may qualify) and your physicians, and you permit us to send to and receive from PAPs participants and your physicians your Personal Information with the possible exception of protected health information (“PHI”) for which we may seek to have you sign a separate, standalone release of information form authorizing us to disclose your PHI to specific persons and entities.

We will process your Personal Information for the following purposes as necessary for certain legitimate interests, and where you have given your express, informed consent to such processing as required by applicable law (such consent can be withdrawn at any time):

  • To resolve any disputes;
  • To ensure the security of your account and our business, preventing or detecting fraud or abuses of our Website;
  • To develop and improve our products and services;
  • To administer our Website and for internal business administration and operations, including troubleshooting, data analysis, testing, research, statistical and survey purposes;
  • As part of our efforts to keep our Website safe and secure;
  • To comply with applicable law;
  • To allow you to participate in interactive features of our services, when you choose to do so;
  • To send you personalized marketing communications, in order to keep you informed of our and our selected partners’ products and services, which we consider may be of interest to you; and
  • To provide you, or allow selected third parties to provide you, with information about products or services, that may interest you.

NiceRx is not a prescription drug manufacturer or distributor and does not offer medical advice or provide prescriptions. NiceRx may occasionally send informational emails, such as newsletters, to registered users. To opt out of these informational emails, please follow the “unsubscribe” directions in those emails.

If we make functionalities available that permit you to access certain features of the Website that require a username and password login, you will be responsible for selecting and keeping your username and password confidential. You may not share or disclose your username or password to anyone other than NiceRx. You understand that you are responsible for all uses of the Website through your username and password. You must notify NiceRx immediately if you know of or suspect unauthorized use of your username and password for this Website.

  • Updates to Privacy Policy

NiceRx reserves the right to amend the Website, the Agreement, and this Privacy Policy in its discretion from time to time.  We will provide you with material updates to the Website, Agreement, and this Privacy Policy to the email address you provide us upon entering into the Agreement or to such email address as you may provide us thereafter in accordance with this Privacy Policy, prior to the change becoming effective. 

NiceRx may, but is not obligated to, offer upgrades, updates, and improvements to the Website, and to add or discontinue any Services at any time.


We shall comply with applicable Health Insurance Portability and Accountability Act (“HIPAA”) laws, which limit disclosures of your PHI, except to those PAPs, physicians, and other persons to whom we are allowed to make disclosures without your authorization in some cases (for example, when the “coordination of care” exception to the HIPAA Privacy Rule applies), or those to whom you authorize us to make disclosures via a separate, standalone release of information form, or to persons as required by law or court order. We will not use or disclose your non-public personal information or PHI other than as permitted or required by law or by the Agreement. If you believe we have breached our HIPAA obligations to you, you may contact us at [email protected]

6. Children’s Privacy  

Our Website and the Services are directed to people who are at least 18 years old and have legal capacity to enter into the Agreement for oneself or someone else, such as for a minor child as a parent or legal guardian, or as an attorney-in-fact or as permitted or required by applicable law.  NiceRx does not knowingly collect Personal Information from anyone under the age of 18, unless permitted or required by law. If you are aware that NiceRx has collected Personal Information from someone under the age of 18 for a reason not permitted by this Privacy Policy or applicable law, please alert us at [email protected] and the information will be removed from our system immediately.

7. Personal Information Shared with Third Parties  

Except as expressly provided in this Privacy Policy or the Agreement, NiceRx will not share your Personal Information with unaffiliated third parties without your permission.

NiceRx will share your Personal Information with subsidiaries, branches or associated offices.  We will also share your Personal Information with our service providers to provide the Services, it being understood that NiceRx contracts with such service providers to provide certain aspects of the Services.  These kinds of disclosures will occur as part of our “Health Care Operations,” as contemplated by 45 CFR 164.501.

NiceRx will share your Personal Information with PAPs, physicians, and other persons with whom we may need to coordinate regarding your “Treatment” (as contemplated in 45 CFR 164.501) or with those to whom you authorize us to make certain disclosures.

NiceRx does not sell your Personal Information to third parties. NiceRx may provide aggregate statistical information (such as the city or state in which you live) to third parties to describe NiceRx’s services to prospective partners, advertisers, and other third parties, and for other lawful purposes. NiceRx will not, however, disclose any personally identifiable information to these parties without your express permission or as permitted by this Privacy Policy.

You understand and agree that we monitor usage on the Website and the Services, and that we may share your use of the Website and Services, including Personal Information, with law enforcement agencies and officials in response to inquiries or if we have reason to believe that your use of the Website and Services is for an unlawful purpose. We may also share your use of the Website and Services, including Personal Information, to third parties without your prior consent as required by law, a court order, a subpoena, legal process, governmental request, to investigate fraud, or as NiceRx determines is necessary or advisable to prevent crimes or to protect your safety or the safety of others.

We may share your Personal Information with third parties to whom we may choose to sell, transfer or merge parts of our business or our assets. Alternatively, we may seek to acquire other businesses or merge with them, and may share your Personal Information as part of that process. We may also share Personal Information with affiliates in the context of a business reorganization or group restructuring exercise. If a change happens to our business, then the new owners may use your Personal Information in the same way as set out in this Privacy Policy. If NiceRx is involved in a merger, acquisition, or sale of all or substantially all of its assets, you will be notified via email or through a prominent notice on our Website of any change in control of NiceRx or uses of your Personal Information, as well as any choices you may have regarding your Personal Information.

We may also provide your Personal Information to companies that provide services to help us with our business activities such as hosting providers or analytics providers. These companies are authorized to use your Personal Information only as necessary to provide these services to us.

California Civil Code Section § 1798.83 permits users of our website that are California residents to request certain information regarding our disclosure of Personal Information to third parties for their direct marketing purposes. To make such a request, you may contact us at [email protected]

If you have any questions about the ways in which NiceRx protects your Personal Information, or if you wish to update or remove your Personal Information from NiceRx’s database, you may contact us at [email protected]

8. Retention of Your Personal Information

We will retain your Personal Information for as long as your account is active or as needed to provide you Services, or as permitted or required by applicable law. We will retain and use your Personal Information as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements. Subject to your right to remove Personal Information as describedbelow and our right to remove information you post to our Website in violation of the terms of this Privacy Policy, your posted information may remain on the Website in perpetuity. NiceRx reserves the right to remove your posted information at any time for any reason.

9. Cookies

NiceRx uses cookies on the Website. A cookie is a small text file that is stored on a user’s computer for record-keeping purposes. We use both session ID cookies and persistent cookies. A session ID cookie expires when you close your browser. When you login to the Website the session ID cookie allows us to maintain a unique and secure (encrypted) connection with the user. A persistent cookie remains on your hard drive for an extended period of time. If you reject cookies, you may still use the Website, but your ability to use some areas of the Website, such as logging in, will be limited. For more information, please see our Cookie Notice.

10. “Do Not Track” Disclosure

Certain web browsers may allow you to enable a “do not track” option that sends signals to the websites you visit indicating that you do not want your online activities tracked. This is different than blocking cookies as browsers with the “do not track” option selected may still accept cookies. We currently do not honor “do not track” signals. If we do so in the future, we will update this Privacy Policy accordingly.

11. Linking Policy

The Website may contain links to other websites. Unless expressly stated, NiceRx does not intend those links to be referrals or endorsements of the linked entities. Some links are directed to affiliated third parties for the provision of Services. All other links are provided because they may be of interest to you and other NiceRx users. NiceRx is not responsible for the privacy policies or content of other websites. We encourage you to carefully read the privacy policy of any website you visit. If you choose to tell a friend about our Services or Website, we will ask you for your friend’s name and email address. We will automatically send your friend a one-time email inviting him or her to visit the Website. NiceRx stores this information for the sole purpose of sending this one-time email and tracking the success of our referral program. Your friend may contact us at [email protected] to request that we remove this information from our database. Our Website may include social media features, such as the Facebook Like button, the Twitter button, or interactive mini-programs that run on our Website. These features may collect your IP address, which page you are visiting on the Website, and may set a cookie to enable the feature to function properly. Social media features and widgets are either hosted by a third party or hosted directly on the Website. Your interactions with these features are governed by the privacy policy of the company providing it. If we offer a feature that permits you to log in to the Website using sign-in services such as Facebook and Google, your interactions with their features are governed by the terms of use policies of such companies, as well as this Privacy Policy and our terms of use.

12. Security

The security of your Personal Information is important to NiceRx. When you enter sensitive information such as a credit card number to receive the Services, we encrypt the transmission of that information using secure socket layer technology (SSL). NiceRx follows generally accepted standards to protect the Personal Information you submit to us, both during transmission and once we receive it. However, no method of transmission over the Internet, or method of electronic storage, is 100% secure. Therefore, we cannot guarantee its absolute security.

13. Posted Information

If we offer a public message board feature on the Website, your voluntary disclosures of Personal Information on the Website’s message board may be collected and used by others. NiceRx will not, however, include any Personal Information on our message boards unless you specifically include it in the content of your posting. To request removal of your Personal Information from our blog or community forum, contact us at [email protected] In some cases, NiceRx may not be able to remove your Personal Information, in which case we will let you know if we are unable to do so and why.

14. Data Subject Rights

In certain circumstances, you have the following rights under the data protection law in relation to your Personal Information:

  • Request access to your Personal Information. You may have the right to request access to any Personal Information we hold about you as well as related information, including the purposes for processing the Personal Information, the recipients or categories of recipients with whom the Personal Information has been shared, where possible, the period for which the Personal Information will be stored, the source of the Personal Information, and the existence of any automated decision making.
  • Request correction of your Personal Information. You may have the right to obtain without undue delay the rectification of any inaccurate Personal Information we hold about you.
  • Request erasure of your Personal Information. You may have the right to request that Personal Information held about you is deleted.
  • Request restriction of processing your Personal Information. You may have the right to prevent or restrict processing of your Personal Information.
  • Request transfer of your Personal Information. You may have the right to request transfer of Personal Information directly to a third party where this is technically feasible.

Where you believe that we have not complied with our obligation under this Privacy Policy or applicable data protection law, you have the right to make a complaint to your local supervisory authority such as the Information Commissioner’s Office (“ICO”), the UK supervisory authority for data protection issues (

Last updated on November 30, 2020

Speak with a Patient Advocate

Get Started